Balaji Wafers, Gujarat-based packaged ethnic snack maker, said it has entered into a definitive agreement to receive a strategic investment from General Atlantic, a leading global investor. While financial terms of the transaction were not disclosed, ET in November 2025 first reported that the US private equity firm will buy 7% stake in Balaji Wafers for Rs 2,500 crore (approximately $282 million), valuing the company at about Rs 35,000 crore (almost $4 billion).Also Read: $4 billion: How a small-town brand caught global attentionWith General Atlantic’s investment, Balaji Wafers will focus on further strengthening key corporate functions across the company and accelerating innovation. Drawing on General Atlantic’s global expertise in the food and consumer sectors, the company plans to