Saturday, October 17
Kiko Live, a quick commerce firm supporting kirana stores, has introduced a cash-on-delivery (COD) option for online grocery orders.Kiko ran a pilot before the launch wherein the neighborhood stores that activated the COD feature reported a 30% increase in daily online orders. This surge has directly translated into a 30% rise in online revenue for participating sellers. The company enables local retailers to set up their own digital storefronts, offering a quick commerce experience with real-time delivery tracking. The addition of COD mirrors the real-world habits of customers who are used to receiving goods at their doorstep before making payment — a behavior still dominant in India’s ecommerce space.Alok Chawla, co-founder of Kiko Live, said, “One of the key reasons customers stay
