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June 06, 2025

Centre to discontinue Bharat brand

The government has decided to discontinue Bharat brand products as prices of essential food items such as wheat, rice and pulses have stabilised, with food inflation falling to 1.78% in April from 8.7% a year ago.With this, the Centre has made the Bharat brand, a label it launched in 2023 to provide food grains and other essential food items to the middle class at subsidised prices, a periodic tool for price stabilisation instead of a perennial product."We have decided to discontinue the Bharat brand products as prices of all major food items have come down because of increase in production," said a senior government official from the consumer affairs, food and public distribution ministry, who did not wish to be identified.Retail stores owned by government agencies - National Agricultural

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