Saturday, September 26
There is no stopping the premiumisation wave in India, right from televisions to smartphones to cars, even as overall sales remain sluggish with the long-awaited recovery in the mass-market segment yet to kick in.The contribution of premium refrigerators, washing machines and televisions in the overall sales of these consumer durables has surged by up to five percentage points year-on-year in the January to April period, according to data from researcher NielsenIQ.For instance, 4K televisions of 55-inch screen size and above accounted for 41% of all TV sales in the first four months of 2025, up from 38% a year earlier. Likewise, the share of front-loading washing machines of 8 kg and above capacity rose to 16% from 11% and that of side-by-side refrigerators from 9% to 10% during the same p
