India is fast emerging as one of the most important markets in the global branded residences segment, according to the Savills Branded Residences 2025–26 Report.As the sector expands worldwide—expected to reach 910 schemes by 2025—India now features among the Top 10 countries globally with the highest number of branded residential projects.This places India in the same league as the US, UAE, Thailand, and Vietnam—traditionally dominant branded residence markets.India Now a Major Growth Engine in Asia-PacificThe report notes that branded residence supply in the Asia-Pacific region has grown 55% over the past five years, with India named as one of the key contributors alongside Vietnam and Thailand.This surge reflects rising domestic wealth, maturing luxury demand, and increasing interest from global hospitality and lifestyle brands.Rising Premiums in Indian CitiesSavills classifies India’s major metros—Mumbai, Delhi NCR, Bengaluru—under the ‘Emerging Cities’ category, which historically shows stronger premium potential compared with mature global markets.Globally, branded residences command an average 33% price premium. In India, developers collaborating with top international brands are already seeing strong absorption and higher buyer trust.India–Dubai: The Strongest Luxury CorridorThe report highlights Dubai as the world’s #1 branded residence hub, with 64 completed projects and 87 more in the pipeline.Dubai’s tax-friendly environment, global connectivity, and premium lifestyle ecosystem attract significant investment from wealthy Indians—making this one of the most active cross-border luxury real estate corridors globally.New Trends Shaping the MarketThe Savills report points to three global trends that have strong relevance for India:1. Branded Weekend HomesThe concept of the “two-hour home”—luxury residences within a short drive of major cities—is gaining traction worldwide.In India, similar corridors are emerging:Mumbai → Alibaug, LonavalaDelhi → Rishikesh, NeemranaBengaluru → CoorgThese markets are ripe for branded wellness, nature, and lifestyle-led developments.2. Expansion of Non-Hotel BrandsFashion, automotive, and design brands are entering the space, opening doors for Indian collaborations.3. Future Categories: Sports, Gaming, FilmSavills forecasts new branded segments driven by sports, gaming, and entertainment.This aligns strongly with India’s strengths: the world’s largest cricket market, a booming gaming industry, one of the world’s biggest film industries.India’s Moment in Global Luxury LivingThe Savills report makes one thing clear: the branded residences market is becoming more global, more diversified—and India is right at the centre of this shift.With a rapidly expanding affluent class, rising demand for quality living, and growing global brand interest, India is set to play an increasingly influential role in shaping the next decade of branded residential development worldwide.
- News Source Indiatimes (Click to view full news): CLICK HERE
0 Comments:
Leave a Reply