India Inc is increasingly investing in measures that make its workforce fitter and healthier, responding to evolving workforce expectations, especially Gen Z and women employees.Some like Deloitte are taking it a notch higher by tracking employee fitness as part of the performance management system. Others, like natural resources and technology conglomerate Vedanta, are introducing digital fitness tracking on a voluntary basis for employees. Accenture has launched “Purple Corridors’ programme for in-depth conversations to identify employee well-being needs. Myntra recently launched a meditation space called ‘Dhyan Kaksha.’ Titan on the other hand, is conducting fitness challenges for employees, like the 21-Day Kummiaatam Dance Challenge at its manufacturing unit, especially for women.“In the last few years, we have seen a clear shift in employees' attitudes towards health and well-being especially among younger employees and women professionals,” said Vedanta CHRO Madhu Srivastava. Over the years, participation in marathons, yoga sessions, and sports tournaments has increased significantly at Vedanta.121854556The conglomerate is also conducting tailored wellness campaigns based on site-specific needs, Srivastava said.Professional services firm Deloitte has made completion of annual health assessment a key performance indicator for all employees.Inculcating Healthy HabitsDeloitte runs the FitCheck initiative, which mandates annual health assessments for all employees and their spouses or partners. “We share timely prompts and nudges via emails, leadership messages, and inspiring stories,” said its chief happiness officer, Saraswathi Kasturirangan. This is tracked on the performance management dashboard for year-end reviews.Accenture is running an initiative called ‘Prana Pod’ led by certified yoga instructors for sessions on mindful movement and breathing. It is also conducting expert-led workshops on fitness activities like Yoga, Tai Chi, and Zumba.Recently, Accenture launched a “Purple Corridors’ programme which involves in-depth conversations to identify employee well-being needs. “The team sets collective goals and implements micro-actions like prioritising annual health check-ups, promoting ergonomic posture, and organising fitness challenges,” said its senior managing director and CHRO, Lakshmi C.Software company Intuit has a well-being hub that offers personalised wellness journeys. It also has an activity programme where employees get rewarded for their healthy habits. “This is also available to spouses or domestic partners, and we are encouraged to challenge friends and coworkers,” said its director - talent acquisition, Mohan Kumar.Intuit also offers a ‘Well-being for Life Programme’ where one can reimburse up to ?60,000 per year for physical, emotional, and financial well-being expenses.Myntra offers wellness activities, including Yoga, Zumba, guided meditation, and mental wellness workshops to employees. It recently inaugurated pickleball courts at its office and inaugurated ‘Dhyan Kaksha’, a meditation space. The ecommerce platform also arranged regular health check-ups, like quarterly ECG screenings, and awareness initiatives, such as World Heart Day sessions with expert cardiologists, said its CHRO, Govindraj MK.Tata Group’s Titan Company conducts comprehensive health data analysis at its manufacturing facility. Each Titan employee has a Health Score based on 18 critical parameters. “This allows us to track and monitor health trends over time,” said its head—human resources, Priya Mathilakath Pillai.Titan also conducts fitness challenges for employees, like the 21-Day Kummiaatam Dance Challenge (Manufacturing Unit) where women participants underwent a health assessment following which they practiced for two hours each day after work hours.“An incredible 64% of participants reported significant health benefits by the end of the challenge,” according to Pillai.WTW Wellbeing Diagnostic Survey India findings of 2024 point out that 76% companies plan to connect wellbeing to their human capital strategy. According to Vinod VK, head of health and benefits India, WTW, there is a growing trend of strategic initiatives implemented by Indian employers.
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