Thursday, April 30

BSE: 'Bollywood took India to world, but Sachin took Indian sport to world' - Apollo Tyres MD

Apollo Tyres MD Neeraj Kanwar reflects on the company’s landmark Indian cricket jersey sponsorship, dismissing superstition around the deal and underlining Apollo’s long-term vision. From Manchester United to Sachin Tendulkar and the men and women in blue, Kanwar explains why Indian cricket has become India’s biggest global brand and soft power.
  • News Source Indiatimes (Click to view full news): CLICK HERE
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