Despite Samantha Ruth Prabhu's cameo and pre-release buzz, Telugu comedy-horror 'Subham' underperformed at the Indian box office, collecting Rs 3.93 crore in its first week against a Rs 6 crore budget. However, the film found success in North America, earning Rs 1.8 crore, offering a glimmer of hope for recouping costs through overseas revenue and post-theatrical deals.
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